Kai Neville, Dion Agius and Mitch Coleborn just launched a new eyewear company. Its name? EPOKHE. Its aim? To exist as something that is theirs, to do whatever they want with. The shades themselves, from what your pals at Stab have seen, are of excellent taste. As is best to do with any new venture, the trio threw a launch party at their pop-up store in Costa Mesa. People wore the glasses. Life Without Andy took photos of those people wearing the glasses. See the full gallery here. And keep an eye out for the website and lookbook, launching soon.
EPOKHE launches
Life without ‘Life without Andy’ would be a better life indeed… leave it out STAB
Ridiculous is a brand like Dragon actually making sales…are you kidding me? Some of the frames above aren’t great, but its better than wrap around block head turbo sunnies that feature on every dick head ugly mug that ever surfs head…..like those filthy oversized things with all white frames and super neon reflective lenses… yuck
So…I must say that I started reading stab about a year ago because I liked the Aussie take on things. It seemed kinda bold and there wasn’t ass much arse kissing as compared to the US magazines (I’m a seppo). So anyway, Life Without Andy and following Dion around are two things that just irritate me. There are so many lame companies that want to be cool surfers and this brand and the Life Without Andy thing are so not what I want to see when I’m on a surf site. I’m over STAB and these “Surf-Adjacent Happenings” to the point that I just have no interest in coming to this site anymore. I don’t want to sound like a dick, but how many people are actually interested in this shit? This is the kind of shit that will drive a surf compnay into the ground. Once core surfers reject a brand, it is toast. I can’t see young rippers waking up in the AM and thinking: Wonder what Life Without Andy is up to? Let’s log into Stab and find out… WTF?
New rule, Dion; When you wake up (presumably next to 6 different nude men) and reach for your bullshit yuppy scum clothes and act like some fucking tortured artists soul, think about this…would the true men of this world (FDR, Winston Churchill, Edmund Hillary, Clint Eastwood, Paul Newman etc etc) think what you do is the least bit important to the world? Go hang out with the Waves for Water guys for a bit. Maybe it’ll show you there’s more to this world than shitty glasses and thrift store shopping sprees.
more JOB more WARDO more MASON! less of this pointless posing PLEEEAAASSSE Listen to your people STAB
Dion needs a new shirt.
Oh jeez, these guys huh
A marginal step in creativity from a T-shirt label i guess
wtf???
these guys makes me sick! this is not even hipster anymore, its something bigger!
How can someone thinks this is cool???
this is ridiculous.
More JOB and less hipster please!
It’s fucking hipster to use the word ‘hipster’. Get over it.
Ridiculous is a brand like Dragon actually making sales…are you kidding me? Some of the frames above aren’t great, but its better than wrap around block head turbo sunnies that feature on every dick head ugly mug that ever surfs head…..like those filthy oversized things with all white frames and super neon reflective lenses… yuck
bukowski, sorry but your a hipster
is frame 2 holding a snorting device?
Dion is kinda cute his surfing rules too.
FUCK OFF CURREN!
These parties look so fucking boring. They all worry to much about how they look in front of the camera….. Remember guys and girls your shit still stinks.
Yeah coz thats what the world needs right now, another most likely made-in china or indo for $1 and then sold for $100, sunglass label.
Have you pricks ever copped this doco? http://www.youtube.com/watch?v=UxgZZ8Br6cE
$100? Are you kidding? More like $180 at least!
bunch of fucking look @ me look @me’s….make shit in china isn’t so creative. More JOB please!!
New rule, Dion; When you wake up (presumably next to 6 different nude men) and reach for your bullshit yuppy scum clothes and act like some fucking tortured artists soul, think about this…would the true men of this world (FDR, Winston Churchill, Edmund Hillary, Clint Eastwood, Paul Newman etc etc) think what you do is the least bit important to the world? Go hang out with the Waves for Water guys for a bit. Maybe it’ll show you there’s more to this world than shitty glasses and thrift store shopping sprees.
U balding fucking miget goodelf, fuck off!
more JOB more WARDO more MASON! less of this pointless posing PLEEEAAASSSE Listen to your people STAB
Life without ‘Life without Andy’ would be a better life indeed… leave it out STAB
So…I must say that I started reading stab about a year ago because I liked the Aussie take on things. It seemed kinda bold and there wasn’t ass much arse kissing as compared to the US magazines (I’m a seppo). So anyway, Life Without Andy and following Dion around are two things that just irritate me. There are so many lame companies that want to be cool surfers and this brand and the Life Without Andy thing are so not what I want to see when I’m on a surf site. I’m over STAB and these “Surf-Adjacent Happenings” to the point that I just have no interest in coming to this site anymore. I don’t want to sound like a dick, but how many people are actually interested in this shit? This is the kind of shit that will drive a surf compnay into the ground. Once core surfers reject a brand, it is toast. I can’t see young rippers waking up in the AM and thinking: Wonder what Life Without Andy is up to? Let’s log into Stab and find out… WTF?
Sick I love these sunnys I was going to go out and grab those mad electric Mags but now I’m not sure so stylish.
hahaha’ that is so funny. You can pull together 3 of the badest motherfuckers alive (which Dion and Kai ARE NOT, Mitch is ok) and no matter what if your product sucks your product sucks and you wont sell shit. Those glasses look like $10 piece of shit gas station glasses. Nobody other than those trash can sluts in the photos will ever buy those. Nice try guys, but you failed.
GOD DAMMIT!
WE JUST MISSED THE BEST OPPORTUNITY! ALL THE BIGGEST HIPSTERS SURFER TOGETHER! IN THE SAME PLACE!
NEXT TIME WE WILL NOT FAIL, WE GONNA PUT A BOMB AND GET OVER IT
Epokhe…. find them in a gas station near you soon.
Sunglass market is a tough gig…. These wont make it.
Great photos, great people great sunnys yew!! Oh whoops i mean, FUCK all this shit its gay! Arts gay and chicks are gay!! Anyways off to youjizz
This is getting out of hand here….if you don’t like it, don’t look at it! If you think Dion, Kai, Fisher, et all are “fags” “hipsters” etc, then move along! Go look at Tracks or ASL instead, maybe they’re more up your alley.
Stab always has, and probably always will, mixed fashion and other such things in with its surfing, and if it isn’t for you, i’m not entirely sure why’d you would waste your time logging on and typing that you hate it…just don’t look at it! Simple!
I wish i had that much time in my day to whinge about every little thing that shit me for no other reason than it doesn’t suit my tastes….go surfing or something instead!
hahahaaa, obviously you do have the time of day Pan “the hypocrite” – you just did it!?
You hipsters arent smart are ya? Obviously everybodys sick of this shit polluting up what is predominantly an awesome surfmag website. The End.
where’s Al Knost?
Nice one Pan…. Dribble….. But you seem to have forgotten that STAB invites the comment. Good or bad. Suck it up, that the majority of people visting this page think its all a wank fest. You look at other STAB pages and you get nothing but good comments. Its just that this one sucks.
I like dions hat
Nice hat Fisher
Coors Lite?
You guys are a bunch of jealous kooks. I was there, it was sooooo coool, I learned how to pose for hours, how to look cool in ridiculous clothes, how to live in the shadow of important people, how to become a wannabe, in fact!
I needed soooo much to be invited! I emailed my request, and they asked me what I’d be able to do to reach the party; I answered I’d shave my hairs and smoke ‘em. They didn’t believe me, even though they should know anybody wanting to come to their party should be ready to do anything…So they had to invite me, there’s no pics of me ’cause I was stucked in the toilets and groped by a bunch of surfers and surfers’ friends. When I finally reached the bar, the girls were gone, because they were paid to stay up until 2 AM, it was to expensive to keep them more…Next time, they hould choose those ukrainian entertainers for sure, much cheaper, and the VD is for free. What a party! You can’t even imagine, you dirty filthy poor and miserable normal people! LWA for ever! My kingom for a pic of myself in LWA!
And yes, I rate my own comments!
Remember when Stab used to run proper articles. Lewis Samuels, Fred Pawle, that article about Zane harrison going for a comeback etc. Stirring things up with a bit of humour? The old stab wouldnt have joined in with the AI coverup
And now we get this thrash, Chinese made disposable sunglasses flaunted by sub-human scum like Paul Fisher. Fucks sake stab
I reckon it’s cool.
These people have made it happen and good on them for it. Fair go dickheads. The sport has always belonged to the surfers, not the multimillion dollar corporate businesses. I’m a male Aussie Ocka sporty surfy bogan hippy hipster and I think you should say nothing at all if you’ve got nothing positive to say unless you know the person.
let me guess, an anchor in the branding at some point?
Anchors are so hipster.
i’ve been a stab reader since issue#1. it was a great mag and great articles followed. but it’s getting worse and overrun with fairy floss. look below, every fucking update is of some party. there’s no surfing and not a speckle of analysis. derek reilly is better than this. covering a bunch of ridiculous wimpy motherfuckers around doing ridiculous art with a bunch of rich skinny chicks pouting is just a flaccid dick. american sitcoms are smarter than this. i’m just disappointed.
“look below, every fucking update is of some party. ”
Well, look above, the rubrique is called “party”…
Dion is next years waterman of the year for sure! Step aside Shane Dorian you have already peaked my friend!!!hahhaha
If they want to waste there money on a sunglass company that will go nowhere good on em. I’ll save my money and pick up a pair at the local gas station.
Please, STAB: this article was not nice att all…. Bad…. D. Agius again?????
used to be a booogie boarder…hahahaha
Just think, people died face down in the mud at Gallipoli so that trash like Paul Fisher and Agius could flog this cheap knock off crap
was going to write something shit about Dion but then realised that it really has been said already really and besides the pleiadians are apparantly watching some of our on line conversations and would like us to consider the effect that our comments have on our online relationships. ahhh fuck it!…Dion go fuck yourself with your try hard cool!!
Dear Bogan faggots! You un evolved kooks that most probably have never had sex before because most girls are discussed with your wrap around sunglasses and baggy shorts! this brand is developed so that we dont have to wear brand that you filthy crook sepptic bogan desmonds wear!! Its kooks like you that give surfing a bad name! fuck off back to sports like MMA!!
The above comment was from the creative director at AFENDS his name is Jono Salfield and he is good friends with Dion and Neville……this is a fact,I was there when he wrote it
….jono. What a goose….
Jono u sound like the bogan with that pathetic rant.
i bet you are a full blown kook jono. I’m almost sure of it!
guarantee nobody will be listening to anything i say if i went to that party.
epokhe?? seriously? i actually had thought about using epoch in a brand name but it i opted not to because my mum could have come up with that.
its a shame that there are more talented people having doors slammed in their faces in a fucking despicable society that idol worships and eats its own young
Fucken hippsters are so played out….next
Hahahahaha I love you people , I stumbled across dions site and wrote a comment about some some warren wanker jamming a clock up his own arse ( a clock work warren ) and got banned , fuck there schedule to keep cool must hurt !!
Dion Agius = suburban & coke. A true sheep in the hipster world but an inovator in surfing
fuck up since when is everything about pleasing the kents who are over-oppinionated and have a whinge about every little thing they think is too cool for them
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