THE MAGAZINE
Stab has had a curious life. What began as a cultural bulwark against the existing surf media has grown into the most-talked about magazine in surfing. Topics as diverse as the Palestinian Question (The Greatest Show on Earth – pick a fuckin’ side my brothers) and the unsexiness of David Hicks, for instance, are butted up against a cartoon parody of a surf movie franchise, an exclusive chopper shoot with Kelly Slater and Taj Burrow and all bookended by three-time champion of the world Andy Irons posing for a fashion spread with his squeezebox Lyndie Dupuis. Global violence and traditional hatreds mixed with spectacular surfing, comedy and unheard of access to world champions – and that’s from one issue peeled off the
shelves.
Stab represents a cultural shift in surfing that began with the globalisation of everything via high-speed internet access. Suddenly, Australian surfers began to see themselves in an international sense – and not as cynical nationalists, comptestuous of anything not Australian. Stab leads the change among surfers that includes a new sense of fashion, a powerful interest in pop culture and a desire to see surfing from new angles. Stab creates interest and draws from diverse sources. It cooks up world-first exclusives and forces debate. Stab is the base that defines the sport and the era’s cultural renaissance.
QUOTE: “Helicopters, jet skis, high society models, exotic location surf trips and anything else than can be dreamed up is on the cards for Stab. Every issue makes you want to keep cheering for them, hoping they blow more money on big things and leave every editorial comment on the verge of saying too much.” Our People magazine.
Stab is published seven times a year. Bi-monthly for the year but the November and December issues run as stand-alone issues. Sweet.
STABMAG.COM
We've got ourselves a hot little website f'sure. It's rapidly becoming the hub for everything in our orbit that is newsworthy, confronting, funny or beautiful: from an 18th century account of beheadings to old Dean Martin Show clips to classic National Lampoon humour to those awsome little kids from the middle east spruiking Armageddon. The site is updated daily which means that when we get our hooks into someone they're going to come back again and again. Stabmag.com features a massive archive of every word written in STAB's history as well as a store, forums, back issues as well as all our cartoons. Every month stabmag.com receives 28,000 unique visitors. Page views are a phenomenal 160,000. Our bounce rate is 20% (the rate where net users dive off the site in less than eight seconds. For most, this figure is around 35 or 40%). The average time on the site is a tick over five minutes. What's this tell you? That we're killing productivity in your office! Ban it! It murders more time than the accused Facebook.
FAQS
Q: STAB used to be a vocal opponent of cover mounts. Now it's spraying DVDs onto almost every cover? Why the backflip?
This is a little complicated. We were behind the first big-selling issue of Waves that featured the iconic Seven Days Seven Slaves and upon whose lead ASL and Tracks followed. We were such naive purists when we started STAB that we thought simple excellence could bring the world to our door. It didn't - it brought a select and spectacularly loyal readership, we wanted to turn on the whole world. And the only way to do that was to affix movies to page one.
Q: I don't get STAB Style/Stud?
Our readers like to see the best of our advertisers' ranges with advice on how to wear it, and we're happy to supply it. You know, we don't buy into that editorial-advertiser conflict. If we don't like your gear, you don't get invited or called up to advertise in our magazine.
Q: Aren't STAB's sales confined to urban areas? Like, don't the backwater kids turn their up at it?
Early o, the reason to reach a crucial point in the market - the fashion-forward early adopter. But we've grown. It's no longer purely urban magazine. Our reach extends beyond Sydney, Melbourn and Perth. Ad advertiser inside STAB receives guaranteed editorial every issue and hits prime market every single issue.
SPECS
Specs for regular STAB issue:
DPS: 330 (H) x 480 (W)
Single page: 330 (H) x 240 (W)
Web Specs
Flash, JPEG or Gif formats are ok
Suze up to 100k for all banner types
Skyscraper: 160 (w) x 600 (h) pixels
Square: 300 (w) x 250 (h) pixels
Contact
Geremy Blake - 0406 585 338
geremyblake@gmail.com
